December 23 2008

Will too many hyphens in your domain name cause the search engines to label your site as spam

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This is a myth caused by many spam sites using multiple hyphens in their domain name. Many people have wrongly concluded that only spam sites would need to use more then one hyphen. The truth of the matter is that having more then one hyphen in your domain name will not result in your site being penalized.

private_labelThe more likely scenario is that having multiple hyphens will result in a flag being set at the search engines and a manual review being done to see if the site is spammy or legitimate.

One thing to keep in mind when choosing a domain name with hyphens in it: you users. When using a domain with multiple hyphens you make it more difficult for your human visitors to remember and type in your domain name. Domain names with more then one hyphen should only be used if you are attempting to market your website through the search engines. If you plan on doing offline advertising, including word of mouth, one hyphen or less is recommended.

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