Why should you not launch an incomplete website
Posted By Nasir Abbas Jafri ~ 30th March 2009
1) Users will remember that your site was incomplete and will be less willing to come back
2) Search engines may index incomplete pages and cache them and then not refresh their cache for months or years
3) Other webmasters will not exchange links with incomplete sites
4) Directories won’t accept submissions from incomplete sites
Keep in mind this generally covers your “under construction” kind of incomplete sites. You certainly can launch a site and then continually add to it and grow it. Even adding whole new sections. But a site that is obviously incomplete just shouldn’t be set loose in the wild until it is ready to go.
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