Posts Tagged ‘Search Engine Optimisation’

Efficient Search Engine Optimisation to Gain Visitors

Search engines are the main way most people initially find web sites. If you want to make more money from your search engine optimization efforts you have to figure out how to get more of your visitors to spend more money on your site.

Efficient Search Engine Optimisation to Gain Visitors
In this article I want to show you exactly how you can make this happen so you can increase your profits.

Here Is How To Get More Of Your Website Visitors To Spend More Money:

#1 – Make sure you have a sales funnel in place that gets people to buy from you. You have to make sure you have products in place that people can buy when they come to your site.

#2 – Make sure you have high priced backend products and membership programs in place for your visitors. This is very important because you want to make sure that you can offer your visitors stuff that will deliver high value so you can charge more money and make more profits.

#3 – Make sure you have a lead capture system in place. Don’t think that if a visitor comes to your site once that they will keep coming back again and again.

You have to make sure you have a landing page in place so they can give you their name and email address so you can build a relationship with them so they will buy more stuff.

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Why should you not launch an incomplete website

1) Users will remember that your site was incomplete and will be less willing to come back

2) Search engines may index incomplete pages and cache them and then not refresh their cache for months or years

3) Other webmasters will not exchange links with incomplete sites

4) Directories won’t accept submissions from incomplete sites

Keep in mind this generally covers your “under construction” kind of incomplete sites. You certainly can launch a site and then continually add to it and grow it. Even adding whole new sections. But a site that is obviously incomplete just shouldn’t be set loose in the wild until it is ready to go.

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What is a quality link

A quality link is:

1) On topic (The page linking to your page is about the same main topic)
2) Ranked well for the keyphrase you are after (In the top 1,000)
3) Contains the keywords you wish to rank well for
4) Has high PR (PR 4 or higher)

I left out high traffic because that is irrelevant from an SEO point of view. But if you’re looking at the big picture that would be #5.

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Sites with .com rank higher

This is another common myth that is untrue. The only time a domain extension can affect your ranking is if the search is based by country. The country-specific TLDs (e.g. .co.uk) will have priority over non-country specific TLDs (e.g. .com or .net).

One observation many make is that .coms tend to rank higher then other domain extensions. They assume it is because .coms are given preferential treatment. This is a poor assumption. .coms seem to rank higher then other extensions because they are by for more popular then any other domain extension (there are more .coms than .net, .org, .biz, .edu, .gov, and .info combined) so they naturally have a greater chance of ranking higher vs other domain extensions through sheer quantity alone. .coms also tend to be older sites so they have had a chance to establish themselves whereas newer domain extensions have not. They have also used this time to acquire more backlinks which is an important factor in search engine algorithms.

It is also commonly believed that .gov and .edu sites are given preferential treatment from search engines. This is also untrue. Web pages on .edu and .gov domains tend to rank well because they contain quality content and many webmasters will link to their content as a result. Both of these are key elements in SEO. But the fact that they are .edu or .gov domains does not benefit them directly in the SERPs.

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A Few Quick Things To Clear Up

“Fighting for a #1 position often unwittingly wins you other prizes along the way.” Though your assumptions we’re equally correct, my actual intention for this was in reference to longtail keywords. If you’re shooting for the #1 most popular keyword, you often pick up less significant longtail keyword searches along the way (if your content is diverse and of quality.)

Also, as far as forum signatures and blog posting, I still believe this is a valid way of driving traffic as well as increasing exposure to fellow relevant webmasters, but this is only so if you contribute quality info. When SEO’s spam with poor quality information purely to advertise, they’re likely to be deleted. Also, most of these areas are set up to not allow link juice to pass from your link. Therefore, it’s only worth the traffic, and that only comes from good content.

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