Posted By Nasir Abbas Jafri / 2nd November 2008
Everybody has a question that which is better for domain name and/or url: hyphen (-), underscore(_), or plus sign(+)?
Hyphens and underscores are the best keyword delimiter you can use in your domain name or URL. They are seen as equal by all of the major search engines.
Some expert says that separators are not necessary as search engines can find keywords in URLs without assistance. They are smart and most likely can pick some keywords out of a URL. But they are not that smart. Sometimes it is not obvious where one keyword ends and another begins. For example: expertsexchange.com can be seen as “experts exchange” and “expert sex change”. These are obviously two very different topics. In this case a hyphen or underscore would clearly separate the keywords and solve this problem.
Posted By Nasir Abbas Jafri / 20th October 2008
There are different kinds of CMS use and not all CMS are search engine friendly. If you have some problems then follow the instructions.
Turn off JavaScript, CSS, and cookies in web browser and view website. This is how the search engines most likely see your website. If you can successfully view your content and navigate your website your site is mostly search engine friendly. The only other thing to check is your URLs. Not using a session ID or ‘id=’ in your query strings is also very helpful.
Posted By Nasir Abbas Jafri / 10th October 2008
To be indexed by the search engines means your webpages have been crawled and included in the database of the search engines. Your pages are now available to be included in search results of user queries. This doesn’t mean your pages are guaranteed to be included. It just means they are available. The pages will still need to be relevant to the search terms before they will be included in the SERPs.
Posted By Nasir Abbas Jafri / 7th October 2008
This is a very common myth that is 100% untrue. The file extension does not affect your rankings in any way. After all, no matter what server side programming language you use, and what extension you choose to use with it, they all just spit out HTML in the end. That’s all a web browser will see and that all a search engine will see.
Posted By Nasir Abbas Jafri / 28th September 2008
There is nothing worse than having a beautiful web site with excellent written content, though you still lose traffic or you even keep potential visitors away, while your site cannot be found.
Before you begin optimizing your pages for Search Engines, consider that the following search engine optimization techniques are SPAM!
* automatically generated doorway pages;
* cloaking and false redirects;
* keyword stuffing;
* hidden text or hidden links;
* pages loaded with irrelevant words;
* duplicated content on multiple pages;
* misspelling of well-known web sites;
* unrelated and centralized link farms;
* other methods that try to trick search engines.
If you use one of the above techniques, you might get short term results, but it’s most likely that your site will be banned from search engines, and therefore you will put your business at severe risk.
