Google Adsense Secrets
Posted By Nasir Abbas Jafri / 14th January 2009
Attention please if you are reading this page, chances are that you already have, or are planning to have a website that you are willing to monetize. There are many ways one can monetize a website. Using Google Adsense is one of them. However, Adsense can be quite tricky to implement. Nonetheless, it can be a great way to generate revenue from your website. Here are a few secrets that you can start implementing right away if you want to maximize profits with Adsense.
1) Find high paying keywords. What you should be looking at, is the keyword’s CPC, or the Cost Per Click. This is the amount that advertisers pay Google, each time their ad is clicked on, under the keyword. Using this knowledge, when you build your websites around high paying keywords, you get a higher ROI (return on investment). In this case, your investment is the time you have put into developing your website.
2) Put an abundant amount of highly targeted and relevant content on your web pages. Including irrelevant information, just for the sake of having content, is a great turnoff for many people and can cause them to hit the browser’s back button in the blink of an eye. Having highly focused content will also enable Adsense to serve your readers better and targeted ads, which results in a much higher CTR (Click Through Rate).
3) Location also matters when it comes to maximizing your CTR. Place the ads on the right hand side of your page, using the skyscraper layout. This is one of the most effective ways to attract readers’ attention without distracting them from the main content.
4) Update your website at least once a week. Search engines love websites that are constantly updated with valuable information. It’s a proven fact that regularly updated websites get indexed much faster than the ones that are only updated once in a blue moon. The more traffic search engines drive to your site, the more chances your Adsense will be clicked on. Furthermore, people keep coming back to your site if you give them enough reason to do so, and the only way to do this is to regularly keep them updated with fresh and focused content.
