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This is a myth caused by many spam sites using multiple hyphens in their domain name. Many people have wrongly concluded that only spam sites would need to use more then one hyphen. The truth of the matter is that having more then one hyphen in your domain name will not result in your site being penalized.

The more likely scenario is that having multiple hyphens will result in a flag being set at the search engines and a manual review being done to see if the site is spammy or legitimate.

One thing to keep in mind when choosing a domain name with hyphens in it: you users. When using a domain with multiple hyphens you make it more difficult for your human visitors to remember and type in your domain name. Domain names with more then one hyphen should only be used if you are attempting to market your website through the search engines. If you plan on doing offline advertising, including word of mouth, one hyphen or less is recommended.

This is a very common myth that is 100% untrue. The file extension does not affect your rankings in any way. After all, no matter what server side programming language you use, and what extension you choose to use with it, they all just spit out HTML in the end. That’s all a web browser will see and that all a search engine will see.

The search engines don’t care about what server side technology you use. All they see is the (x)HTML your server side code generates. To see what they see simply load your page in your favorite web browser and then view the source. What you see is exactly what they see.