Social Media Optimisation

Why should you not launch an incomplete website

1) Users will remember that your site was incomplete and will be less willing to come back

2) Search engines may index incomplete pages and cache them and then not refresh their cache for months or years

3) Other webmasters will not exchange links with incomplete sites

4) Directories won’t accept submissions from incomplete sites

Keep in mind this generally covers your “under construction” kind of incomplete sites. You certainly can launch a site and then continually add to it and grow it. Even adding whole new sections. But a site that is obviously incomplete just shouldn’t be set loose in the wild until it is ready to go.

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Will too many hyphens in your domain name cause the search engines to label your site as spam

This is a myth caused by many spam sites using multiple hyphens in their domain name. Many people have wrongly concluded that only spam sites would need to use more then one hyphen. The truth of the matter is that having more then one hyphen in your domain name will not result in your site being penalized.

private_labelThe more likely scenario is that having multiple hyphens will result in a flag being set at the search engines and a manual review being done to see if the site is spammy or legitimate.

One thing to keep in mind when choosing a domain name with hyphens in it: you users. When using a domain with multiple hyphens you make it more difficult for your human visitors to remember and type in your domain name. Domain names with more then one hyphen should only be used if you are attempting to market your website through the search engines. If you plan on doing offline advertising, including word of mouth, one hyphen or less is recommended.

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Managing your reputation with SEO

The contents of 10 blue search engine links can decide whether your company wins a new contract or you win that promotion. Although you can’t guarantee which web pages will appear in Google search, search engine optimization (SEO) can help tip the scales in your favor.

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Getting Started With SEO

With search engine optimization, like everything else that is learned, you have to start with the basics. You get your feet wet then dive deeper. People who have been doing SEO for awhile may consider the information in the post to be trivial. People just getting started should read this.

The two basic parts to search engine optimization are onpage and offpage seo. Onpage involves optimization of the content of the website pages and optimization of the site layout. Offpage optimization involves building up link popularity by getting inbound links.

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Navigating the new rules of engagement

The shift from traditional to social media requires new skills, tools, and an understanding of social media platforms. Customer engagement means trusting, listening and learning from your stakeholder communities, and responding to their comments with quality content in an honest, authentic manner. It also means joining and participating in networks they frequent, and having the courage to be radically transparent.

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