There is nothing worse than having a beautiful web site with excellent written content, though you still lose traffic or you even keep potential visitors away, while your site cannot be found.
Before you begin optimizing your pages for Search Engines, consider that the following search engine optimization techniques are SPAM!
* automatically generated doorway pages;
* cloaking and false redirects;
* keyword stuffing;
* hidden text or hidden links;
* pages loaded with irrelevant words;
* duplicated content on multiple pages;
* misspelling of well-known web sites;
* unrelated and centralized link farms;
* other methods that try to trick search engines.
If you use one of the above techniques, you might get short term results, but it’s most likely that your site will be banned from search engines, and therefore you will put your business at severe risk.
If site is less then six months old stop reading now. Site is too new to be worrying about getting all of your pages indexed. Be patient. It takes time to crawl through your whole website and add pages to the index. If pages are search engine friendly then you have nothing to worry about.
If your site is six months old or older need to check website to make sure all of pages can be found and indexed. Have:
1) Made a human sitemap?
2) Made a Google or Yahoo sitemap?
3) Used search engine friendly URLs?
4) Used search engine friendly navigation?
An additional note: get incoming links. These are important for the search engines’ algorithms and may play an important part in how deep the search engines will crawl website.
Do it by hand. It will not take long to do and will ensure that you are successful in submitting each form with the correct information. There is a constant debate about how search engines feel about automated submission software. Since there is a reasonable chance these are frowned upon by the search engines, and since you can do anything they can do on your own, you might as well avoid them.
“Fighting for a #1 position often unwittingly wins you other prizes along the way.” Though your assumptions we’re equally correct, my actual intention for this was in reference to longtail keywords. If you’re shooting for the #1 most popular keyword, you often pick up less significant longtail keyword searches along the way (if your content is diverse and of quality.)
Also, as far as forum signatures and blog posting, I still believe this is a valid way of driving traffic as well as increasing exposure to fellow relevant webmasters, but this is only so if you contribute quality info. When SEO’s spam with poor quality information purely to advertise, they’re likely to be deleted. Also, most of these areas are set up to not allow link juice to pass from your link. Therefore, it’s only worth the traffic, and that only comes from good content.
The large majority of search engines do not use Meta Tags as part of their ranking algorithm. Some will claim Google uses Meta tags in its algorithm. This is entirely untrue.
Google, however, will use a meta description tag if it is unable to discern a description for a webpage on its own (if the page has no text and no description in the open directory [dmoz] it is likely Google will use the meta description tag in its SERPs). Please note that it is only using this description in its SERPs, not its algorithm.
Should you use Meta Tags in your site? Yes. They do have some affect in some search engines and even though that effect is almost zero it is still more then zero so is worth the time.
How much time should I spend on my Meta Tags? Ten minutes. Write a nice concise description of your page and throw in a sampling of keywords (which you should have handy if you’ve optimized your pages properly). You should spend no more time then this on them. Use your time to promote your site and get quality inbound links.
How many keywords should I use? As many as you want. If you start to think you may have too many, you probably do. This means you need to divide your page into subpages with each one taking its own topic.
Before you begin optimizing your pages for Search Engines, consider that the following search engine optimization techniques are SPAM!