Posted By Nasir Abbas Jafri / 23rd December 2008
This is a myth caused by many spam sites using multiple hyphens in their domain name. Many people have wrongly concluded that only spam sites would need to use more then one hyphen. The truth of the matter is that having more then one hyphen in your domain name will not result in your site being penalized.
The more likely scenario is that having multiple hyphens will result in a flag being set at the search engines and a manual review being done to see if the site is spammy or legitimate.
One thing to keep in mind when choosing a domain name with hyphens in it: you users. When using a domain with multiple hyphens you make it more difficult for your human visitors to remember and type in your domain name. Domain names with more then one hyphen should only be used if you are attempting to market your website through the search engines. If you plan on doing offline advertising, including word of mouth, one hyphen or less is recommended.
Posted By Nasir Abbas Jafri / 25th November 2008
The contents of 10 blue search engine links can decide whether your company wins a new contract or you win that promotion. Although you can’t guarantee which web pages will appear in Google search, search engine optimization (SEO) can help tip the scales in your favor.
Posted By Nasir Abbas Jafri / 15th November 2008
The shift from traditional to social media requires new skills, tools, and an understanding of social media platforms. Customer engagement means trusting, listening and learning from your stakeholder communities, and responding to their comments with quality content in an honest, authentic manner. It also means joining and participating in networks they frequent, and having the courage to be radically transparent.
Posted By Nasir Abbas Jafri / 10th November 2008
In your quest to become radically transparent, you’ll need to impress those who control the media. While mainstream journalists used to hold the power to influence your customers, that power is now shifting to bloggers and citizen journalists. By understanding how public relations have evolved and learning the new approaches to sharing your message you can influence what’s said about you.
Posted By Nasir Abbas Jafri / 21st September 2008
If site is less then six months old stop reading now. Site is too new to be worrying about getting all of your pages indexed. Be patient. It takes time to crawl through your whole website and add pages to the index. If pages are search engine friendly then you have nothing to worry about.
If your site is six months old or older need to check website to make sure all of pages can be found and indexed. Have:
1) Made a human sitemap?
2) Made a Google or Yahoo sitemap?
3) Used search engine friendly URLs?
4) Used search engine friendly navigation?
An additional note: get incoming links. These are important for the search engines’ algorithms and may play an important part in how deep the search engines will crawl website.
