The contents of 10 blue search engine links can decide whether your company wins a new contract or you win that promotion. Although you can’t guarantee which web pages will appear in Google search, search engine optimization (SEO) can help tip the scales in your favor.
The shift from traditional to social media requires new skills, tools, and an understanding of social media platforms. Customer engagement means trusting, listening and learning from your stakeholder communities, and responding to their comments with quality content in an honest, authentic manner. It also means joining and participating in networks they frequent, and having the courage to be radically transparent.
In your quest to become radically transparent, you’ll need to impress those who control the media. While mainstream journalists used to hold the power to influence your customers, that power is now shifting to bloggers and citizen journalists. By understanding how public relations have evolved and learning the new approaches to sharing your message you can influence what’s said about you.
If site is less then six months old stop reading now. Site is too new to be worrying about getting all of your pages indexed. Be patient. It takes time to crawl through your whole website and add pages to the index. If pages are search engine friendly then you have nothing to worry about.
If your site is six months old or older need to check website to make sure all of pages can be found and indexed. Have:
1) Made a human sitemap?
2) Made a Google or Yahoo sitemap?
3) Used search engine friendly URLs?
4) Used search engine friendly navigation?
An additional note: get incoming links. These are important for the search engines’ algorithms and may play an important part in how deep the search engines will crawl website.
Do it by hand. It will not take long to do and will ensure that you are successful in submitting each form with the correct information. There is a constant debate about how search engines feel about automated submission software. Since there is a reasonable chance these are frowned upon by the search engines, and since you can do anything they can do on your own, you might as well avoid them.