Posted By Nasir Abbas Jafri / 15th November 2008
The shift from traditional to social media requires new skills, tools, and an understanding of social media platforms. Customer engagement means trusting, listening and learning from your stakeholder communities, and responding to their comments with quality content in an honest, authentic manner. It also means joining and participating in networks they frequent, and having the courage to be radically transparent.
Posted By Nasir Abbas Jafri / 10th November 2008
In your quest to become radically transparent, you’ll need to impress those who control the media. While mainstream journalists used to hold the power to influence your customers, that power is now shifting to bloggers and citizen journalists. By understanding how public relations have evolved and learning the new approaches to sharing your message you can influence what’s said about you.
Posted By Nasir Abbas Jafri / 12th September 2008
The large majority of search engines do not use Meta Tags as part of their ranking algorithm. Some will claim Google uses Meta tags in its algorithm. This is entirely untrue.
Google, however, will use a meta description tag if it is unable to discern a description for a webpage on its own (if the page has no text and no description in the open directory [dmoz] it is likely Google will use the meta description tag in its SERPs). Please note that it is only using this description in its SERPs, not its algorithm.
Should you use Meta Tags in your site? Yes. They do have some affect in some search engines and even though that effect is almost zero it is still more then zero so is worth the time.
How much time should I spend on my Meta Tags? Ten minutes. Write a nice concise description of your page and throw in a sampling of keywords (which you should have handy if you’ve optimized your pages properly). You should spend no more time then this on them. Use your time to promote your site and get quality inbound links.
How many keywords should I use? As many as you want. If you start to think you may have too many, you probably do. This means you need to divide your page into subpages with each one taking its own topic.
