November 20 2008

Getting Started With SEO

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With search engine optimization, like everything else that is learned, you have to start with the basics. You get your feet wet then dive deeper. People who have been doing SEO for awhile may consider the information in the post to be trivial. People just getting started should read this.

The two basic parts to search engine optimization are onpage and offpage seo. Onpage involves optimization of the content of the website pages and optimization of the site layout. Offpage optimization involves building up link popularity by getting inbound links.

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November 15 2008

Navigating the new rules of engagement

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The shift from traditional to social media requires new skills, tools, and an understanding of social media platforms. Customer engagement means trusting, listening and learning from your stakeholder communities, and responding to their comments with quality content in an honest, authentic manner. It also means joining and participating in networks they frequent, and having the courage to be radically transparent.

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November 10 2008

The art of generating buzz

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In your quest to become radically transparent, you’ll need to impress those who control the media. While mainstream journalists used to hold the power to influence your customers, that power is now shifting to bloggers and citizen journalists. By understanding how public relations have evolved and learning the new approaches to sharing your message you can influence what’s said about you.

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October 20 2008

Search Engine Friendly CMS

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There are different kinds of CMS use and not all CMS are search engine friendly. If you have some problems then follow the instructions.

Turn off JavaScript, CSS, and cookies in web browser and view website. This is how the search engines most likely see your website. If you can successfully view your content and navigate your website your site is mostly search engine friendly. The only other thing to check is your URLs. Not using a session ID or ‘id=’ in your query strings is also very helpful.

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October 07 2008

How often should you submit website to the search engines

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This is a very common myth that is 100% untrue. The file extension does not affect your rankings in any way. After all, no matter what server side programming language you use, and what extension you choose to use with it, they all just spit out HTML in the end. That’s all a web browser will see and that all a search engine will see.

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