Value of Title Tag in SEO
Posted By Nasir Abbas Jafri ~ 8th September 2008
I really like analysis of the tag and how you laid out your methodology. Very clean, direct, and true.
Wal-Mart gets away with what it gets away with because of its authority; and you were quick to address that fact. However, much more eloquently than myself, you also addressed that there is a relevance between keyword strength and keyword placement and that efforts at brand recognition in the tag can work against organic placement. It’s a critical element (the tag) that so many hum and buzz about just because *some* successful sites seem to break all of the ‘common sense rules’ that normal visibility tactics successfully follow. Huge, dominant sites are sometimes an exception to the rule, not the standard of it.
I mean, really, think about it: It goes against relative common sense to title a book “Don’t Read This Book, Whatever You Do!” but, don’t you wish *you’d* thought of it first? And, aren’t you glad that everyone else didn’t change their book’s name to the same thing?
