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The contents of 10 blue search engine links can decide whether your company wins a new contract or you win that promotion. Although you can’t guarantee which web pages will appear in Google search, search engine optimization (SEO) can help tip the scales in your favor.
With search engine optimization, like everything else that is learned, you have to start with the basics. You get your feet wet then dive deeper. People who have been doing SEO for awhile may consider the information in the post to be trivial. People just getting started should read this.
The two basic parts to search engine optimization are onpage and offpage seo. Onpage involves optimization of the content of the website pages and optimization of the site layout. Offpage optimization involves building up link popularity by getting inbound links.
The shift from traditional to social media requires new skills, tools, and an understanding of social media platforms. Customer engagement means trusting, listening and learning from your stakeholder communities, and responding to their comments with quality content in an honest, authentic manner. It also means joining and participating in networks they frequent, and having the courage to be radically transparent.
In your quest to become radically transparent, you’ll need to impress those who control the media. While mainstream journalists used to hold the power to influence your customers, that power is now shifting to bloggers and citizen journalists. By understanding how public relations have evolved and learning the new approaches to sharing your message you can influence what’s said about you.
Everybody has a question that which is better for domain name and/or url: hyphen (-), underscore(_), or plus sign(+)?
Hyphens and underscores are the best keyword delimiter you can use in your domain name or URL. They are seen as equal by all of the major search engines.
Some expert says that separators are not necessary as search engines can find keywords in URLs without assistance. They are smart and most likely can pick some keywords out of a URL. But they are not that smart. Sometimes it is not obvious where one keyword ends and another begins. For example: expertsexchange.com can be seen as “experts exchange” and “expert sex change”. These are obviously two very different topics. In this case a hyphen or underscore would clearly separate the keywords and solve this problem.